Entering new markets with confidence
Most market entry failures aren't caused by bad products or weak teams. They're caused by the wrong market, the wrong timing, the wrong partner, or an entry model that made sense on paper but fell apart on contact with reality. By the time the problems surface, the cost (in capital, in credibility, in lost time) is already significant.
We help B2B companies get this right before it gets expensive.
There’s a difference between advising on market entry and having actually built international businesses from the ground up. We’ve done the latter, establishing commercial infrastructure, negotiating partnerships, and delivering consistent double-digit growth across more than twenty markets in Europe, the Middle East, Asia Pacific, and beyond.
We bring particular depth to three geographies:
- In Switzerland and the broader DACH region, we operate from one of Europe’s most connected business hubs with direct access to the international companies, investors, and decision-makers headquartered across the region.
- In Greece and Southeast Europe, we have deep on-the-ground knowledge and an active commercial network, making us unusually well-placed for companies entering the region as well as local champions ready to expand internationally.
- In the GCC and UAE, we have established established relationships and senior-level access across key markets and we help clients navigate one of the most culturally distinct business environments.
If your target market sits elsewhere, there’s a good chance we’ve operated there too. Our work happens wherever it needs to.
Who we work with
This work isn’t for everyone. It’s for leaders who are serious about international growth and honest about what they don’t yet know. You’re likely a good fit if any of these feel familiar:
You’ve identified the opportunity but not the path.
You know there’s a market (in the Gulf, in Southeast Europe, or beyond) but you’re not confident in how to enter it, who to partner with, or what the first twelve months should look like.
You’ve been burned before.
A previous international expansion didn’t deliver. Wrong market, wrong partner, insufficient preparation. You’re not willing to repeat that experience.
You’re a Greek business ready to grow internationally.
You’ve built something strong at home. The next chapter is outside Greece, but you need someone who understands both where you’re starting from and where you’re trying to go.
You’re an international company targeting Greece or the Middle East.
You see the opportunity but lack the local knowledge, the network, or the time to build it from scratch.
How we work
Depending on where you are in the process, we work in two distinct modes. In both cases, scope, timeline, and investment are discussed before anything is agreed.
Structured Programs
For companies that need clarity: on which markets to prioritise, how to enter, and what a realistic commercial roadmap looks like, we work through a structured diagnostic and planning engagement. Fixed scope, defined timeline, clear output. You leave knowing exactly what to do next, and why.
Expert Access Plans
For companies that have decided to move and need an experienced hand alongside them: to activate the market, build the partner ecosystem, navigate the inevitable complications, and drive commercial traction, we work as an embedded partner over a longer horizon. This is not a monthly check-in. It’s genuine operational involvement.
Seen in practice
A mid-sized B2B technology company had saturated their home market and needed international expansion to fuel growth. Previous attempts had failed: wrong markets, wrong partners, insufficient preparation. Leadership was risk-averse and the board was sceptical.
Working with Arxis, they built a rigorous market prioritisation framework, identified three high-potential entry markets, redesigned their partnership approach, and launched with a clear 18-month commercial roadmap. Within the first year, they had signed two strategic partners and established a revenue pipeline that justified further investment.
Ready to talk about where you want to go?
Tell us your market, your ambition, and what’s held you back so far. We’ll tell you honestly whether we can help, and if we can, what that would look like.
